Born from a personal story
A platform for everyone
broobie is what happens when years of experience, real expertise, and the desire to share that knowledge with more people come together. Learn the story behind it.
Get to know broobie
Personal words
I know what it feels like when your own body feels unfamiliar
Maybe you know the feeling: standing in front of the mirror and not knowing exactly what really suits you. Too many options, too few answers. It took me a long time to feel comfortable with my own body – and that's exactly why broobie exists.
Not because I have all the answers. But because I know what it's like to search for them. I want you not to feel alone with your questions the next time you buy a bra – whether you're just starting to explore the topic or have been searching for a while.
Lena knows what it's like to search for the right bra.
Who we are
broobie grew out of a very personal experience. Founder Lena lived for years with a bra size that was hardly found in the fashion world – too rare for the mainstream, too complex for true comfort. In 2022 she decided to have a breast reduction, and afterwards she noticed: the body became lighter, but the relationship to it grew more uncertain. It was from this exact in-between space that her consulting emerged.
With a fashion management degree and this personal experience, Lena helped other women find the right bra through personal consultations.
broobie is the next step: the same knowledge from the consultations, accessible to everyone. Together with the incredible team of Ben Böhm, the dream became reality and broobie is now available to everyone.
What sets us apart
- •Developed from personal experience
- •Personal knowledge instead of size charts
- •We grow with you
You come first
With every decision we ask ourselves: Does this help the people who use broobie? If not, we don't do it.
Radically simple
Knowledge about your own body must be easy to understand – whether you're measuring yourself for the first time or already know exactly what you're looking for.
Growing together
We don't develop broobie for you, but with you. Your questions, experiences, and feedback shape what comes next.